Choose Lake Elsinore

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The Choice is Simple

Dream Extreme with us

Lake Elsinore is one of California's fastest growing cities. Our energetic and action-oriented city has plenty to offer, including our location in one of the state’s most dynamic regions.

Here’s what businesses get with Lake Elsinore:

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High market demand

Bridge with City of Lake Elsinore, Dream Extreme signage over a highway with cars, surrounded by grassy landscape and distant hills.

Easy access to major freeways

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Affordable industrial and commercial land

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A quality labor force

Aerial view of a construction site with large concrete buildings in progress and a yellow crane lifting materials.

Low Fees and Development Costs

Street view of City of Lake Elsinore building, featuring red brick, blue awnings, and flagpoles. Cars are parked along the street, and a tree partially frames the top of the image.

A home committed to helping your businesses grow

Explore how you can Dream Extreme with us, today and in the future!

Strategic Advantages

Share the vision, build your future. #DreamExtreme

Established in 1888, Lake Elsinore, CA is home to over 72,000 residents and the largest freshwater lake in Southern California. Adopted in 2020, the Dream Extreme 2040 Plan includes the city's vision: "Lake Elsinore will be the ultimate lake destination where all can live, work, play, build futures and fulfill dreams."

If you haven't been to Lake Elsinore lately, you'll want to explore our revitalized downtown and street infrastructure. Plus, don't miss the new Launch Pointe recreation area, or the local support of our 2023 California League Champion baseball team, the Lake Elsinore Storm.

Extreme Convenience

Lake Elsinore is bisected by both Interstate 15 and Highway 74. It's conveniently located less than 25 minutes from the cities of Corona, Temecula, and Menifee, and both San Diego and Orange Counties. Daily traffic on Interstate 15 through Lake Elsinore is 147,000 vehicles. Over 1.5 million people live within a 30-minute drive of the city.

Extreme Growth

Lake Elsinore will be home to an additional 30,000 new residents by 2030 and represents the youngest population in the greater Temecula Valley. Over 36 percent of the population is "Up and Coming Families" with a median age of 30.6. The average household income is over $100,000 annually with $77,000 being disposable household income. We have market demand!

Extreme Branding

Lake Elsinore implements flexibility in its sign program to maximize marketing including expansive freeway and vehicular oriented signage.

Extreme Affordability

Lake Elsinore offers a great investment opportunity to get in on the ground floor of an emerging regional retail market. Its advantageous location within Southern California's most dynamic region includes high market demand, relatively low land-based costs and low development fees and dedicated City officials to get you operating fast.

Extreme Play

From extreme sports like motocross, wakeboarding, skateboarding, and skydiving to leisure sports like hiking, camping, boating, fishing, and traditional sports and activities. Lake Elsinore has more! At 3,000 acres in size, Lake Elsinore is the largest natural freshwater Lake in Southern California. At every turn, there are lake and mountain views.

Corporations and International Companies

Attractive Incentives

Self-Service Permit Portal

Businesses don’t just operate between 9 and 5. That’s why you can use the Lake Elsinore Self-Service Permit Portal to apply for permits and plan checks, pay fees, request inspections, and collaborate on the development of your applications anytime, from anywhere you have an internet connection.

Site Selection Assistance

You’re an expert in your business, we’re experts in what Lake Elsinore has to offer. To help you make an informed decision on your business location, we’re happy to give you a list of potential sites for your business, along with advice on zoning codes and permitting requirements.

Small Business Development Center (SBDC)

As one of the City of Lake Elsinore’s partners, the SBDC offers free, expert business consulting, workshops and training, grants, and many other resources to Lake Elsinore businesses like yours.

Hiring Incentives

The Riverside County Workforce Development Board offers an On-the-Job Training (OJT) program that allows businesses to hire and train new employees in the skills necessary to perform the job, while actively on the job. To help offset the cost of training, businesses can receive up to 50% of the employees’ wages.

Development Dream Team

The Lake Elsinore Development Dream Team is your project partner through every phase of getting your business up and running. If an issue arises during any part of the site selection, due diligence, entitlement, permitting, and construction processes, the Development Dream Team will work with the City’s Development Divisions to find the right solution for you! Contact us at EconDev@lake-elsinore.org or (951) 674-3124 to learn more.

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Gina Gonzalez

M-URP, CEcD, ACE

Director of Economic & Legislative Affairs

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David DeVries

CABre # 01893653

Economic Development Manager

(951) 674-3124 ext. 912

Investing in Infrastructure

Lake Elsinore is committed to improving city streets, signals, parks, waterways, and public facilities through the city's Capital Improvement Program (CIP). These improvements help improve daily life for city residents and make it easier to do business in the city.

EXPLORE CIP PROJECTS

Major projects currently underway include:

Aerial view of road closure on Main St. at the intersection with Camino Del Norte, with a map legend indicating full road closure. Nearby streets include Mithorn St. and Spring St.

I-15 Main Street Interchange Project

The Interstate 15 (I-15) Main Street Interchange serves as a primary entry point for residents and visitors alike who come to visit Historic Downtown Lake Elsinore to enjoy dining, shopping, and events throughout the year.

This $8 million construction project is being funded with the City's Measure Z Funding, Measure A Regional Arterial (MARA) Funding from the Riverside County Transportation Commission (RCTC), and by State Highway Operation and Protection Program (SHOPP) from the California Department of Transportation (Caltrans).

Improvements:
  • Widening of Main Street through the interchange
  • New traffic signals at on- and off-ramps on Main Street and at Camino Del Norte
  • Northbound and southbound I-15 ramp widening
  • Metering at on-ramps
  • Tieback walls at abutments
  • Illuminated underpass art panels
Aerial view of highway expansion plan with annotations for new exits, on-ramps, lane widening, signage improvements, and sidewalk additions along I-15 and Collier Avenue/SR-74.

I-15 State Route 74 Interchange Project

Working with Caltrans, the City of Lake Elsinore proposes improvements to the Interstate 15 (I-15)/State Route 74 (SR-74) (Central Avenue) interchange. The $40,876,362 project will improve freight mobility, reduce congestion at the interchange and alleviate traffic in surrounding intersections.

Proposed Improvements:
  • Construction of a northbound loop entry ramp with acceleration/deceleration lanes
  • Realignment of the northbound entry/exit ramps
  • Widening of the southbound entry/exit ramps, including acceleration/deceleration lanes
  • Widening of SR 74 from Riverside Drive to Central Avenue from two to four lanes
  • Widening of Collier Avenue to Cambern Avenue from six to eight lanes
  • Construction of the Riverside Drive overcrossing and road extensions

Downtown Main Street

Rediscover Downtown Lake Elsinore! With seven current and upcoming projects, Rediscover Downtown is poised to revitalize the heart of the city via enhanced infrastructure, beautified public spaces, and the preservation of downtown’s historic charm and character. The $67.5 million investment in this initiative will create a more beautiful, accessible, and connected downtown that fosters a thriving community and supports local businesses. Learn More